Nobody should face violence from their partner
Our Mission & Values
Domestic violence violence is one of the most widespread human rights violations in the world. In East Africa, it affects the health, freedom, and futures of millions of women and their families.
1 in 4
Women in East Africa experience partner violence every year
Our vision
A world where women are safe at home and families thrive in healthy, equitable relationships.
By 2036
Our radio dramas are protecting women across 10 countries in East Africa.
How we get there
Step 1
Build it & Prove it
2024 -2026
Develop the model and generate rigorous causal evidence through our Rwanda RCT and building the credibility needed to unlock sustained investment and replication.
Step 2
Replicate it
2026-2028
Expand directly to Burundi and beyond, adapting content for local contexts and designing a replicable evidence-based production model. Explore other medias (digital).
Step 3
Empower others
2028 onwards
Make the model open and replicable, so other organisations anywhere with access to media can adopt it, multiplying impact far beyond NOVAH's direct reach.
What we believe
1. PEOPLE FIRST
Every decision we make is guided by one question: does this help the women, men, and families as much as possible? Working in sensitive areas like relationships and violence, we carefully test processes to ensure safety and avoid unintended consequences.
2. FOLLOW THE EVIDENCE
We follow the data, even when it's inconvenient, and we share our results openly.
3. STAY ADAPTABLE
We test our ideas in the real world and adapt to new contexts. We stay responsive to what we learn and adjust quickly when things don’t work as expected.
4. IMPACT AT SCALE
We focus on solutions that can reach millions, not just hundreds. We go where the need is greatest and keep pushing for meaningful, lasting change.
5. GROUNDED IN MOVEMENT
The fight to end intimate partner violence is bigger than any one organisation. We stand alongside researchers, activists, and communities who have been doing this work for decades, and we approach that with humility. We bring what we can and we keep learning from everyone around us.